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INDUSTRY · VERTICAL 01

Lead Generation for Interior Design & Fit-Out

Generate qualified residential and commercial project opportunities — with property type, scope, budget band and timeline established before your team spends a site visit on them.

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The fit-out buyer journey, as the engine sees it

01Constraint
A lease is signed or a handover date is set.
Intent pages built around area, use-class and timeline queries.
SEARCH
02Research
Comparing contractors, asking an assistant what a fit-out costs.
Citable, text-based answers on scope and cost drivers.
AI SEARCH
03Enquiry
Sends scope, rarely a budget.
Scoped capture; budget band inferred from area and spec.
QUALIFY
04Shortlist
Wants a site visit and an indicative range.
Automated follow-up, meeting booking, SLA on first response.
NURTURE
05Award
Approves a proposal against a delivery date.
Proposal tracking and win/loss capture back into scoring.
CONVERT

Qualification model

Property type & use-classREQUIRED
Scope / area (sq ft)REQUIRED
Specification levelSCORED
Budget bandSTATED OR INFERRED
Handover timelineREQUIRED
Decision authoritySCORED